Bucovina Ski Fest
Creative Direction
Visual Identity
Graphic Design
Festival Branding
Bucovina Ski Fest is a music and outdoor sports event that takes place in Câmpulung Moldovenesc, Romania and features 3 days of winter activities, live concerts and DJ acts.
I was commissioned to shape the first edition's branding and create a visual identity that would capture the spirit of the festival and communicate on all platforms.
When BSF team approached me for creating the festival's visual identity, they already had a logo designed, featuring type and a colourful icon, on black background.
For this edition, I decided to use the mark without its square container and create a monochrome version, for more versatility.
The logo became the starting point for the whole visual identity system.
Following its diagonal lines, I created a flashy pattern, easy to recognize in print and digital.
